Brand identity for the street food festival "Sandwich Lovers Fest"
The branding concept
The client wanted to create an atmosphere of night streets, use neon colors, and
show friendliness and warmth. To connect these ideas, I chose a bright color palette and drew a
series of joyful characters that became one of the main recognizable elements.
My role
With a small team of one more designer and art director, we created few concepts
for the brand identity. The client chose my variant, so I developed it into the final version and
designed all the necessary visuals and a detailed brand book.
